Strategy:
- Sponsored posts inside curated Telegram channels focused on productivity, study hacks, and self-improvement
- Each post included a value-first content hook (“5 Mistakes You’re Making in Your Daily Routine”) and a call-to-action
- Followed up with a Telegram-only 20% discount code to track conversions
Results:
- 5,200 site visits in 72 hours
- 440 course signups (CAC: $2.84)
- 1,700+ new Telegram channel followers
- 6.7% click-through rate across posts
- Telegram became the client’s #1 revenue channel for the month
Key Takeaway:
Telegram advertising outperformed Instagram ads (used in a prior launch) by 4.5x on CAC, while also building a lasting owned audience.
🧬 Case Study #2: Supplements – Product Awareness & Sales
Client: Direct-to-consumer wellness brand (U.S.)
Industry: Health / Supplements / Biohacking
Product: New mitochondrial support supplement ($39)
Goal: Drive initial traffic and conversions for a new supplement launch
Audience: U.S.-based men and women aged 25–45 interested in biohacking, longevity, functional fitness, and metabolic health
Spend: $2,100 over 10 days
Strategy:
- Ads placed in five vetted Telegram channels in the U.S. biohacking and fitness niches (combined reach: 185,000+)
- Telegram-native post format used: 100–150 words of education + affiliate-style CTA (“Get it before it sells out again”)
- Incentivized with a Telegram-exclusive 15% discount code
Results:
- 6,400 clicks
- 715 sales (avg. order: $43)
- 4.3X ROAS (return on ad spend)
- 900+ new Telegram subscribers to the brand’s own channel
- Telegram outperformed Meta by over 2X in click quality and revenue per user
Key Takeaway:
Telegram proved to be a powerful education-to-conversion channel, with niche audience alignment and strong purchase intent.
🌐 Case Study #3: Web3 – Wallet Signups for Layer 2 Project
Client: Early-stage blockchain company (U.S. HQ)
Industry: Crypto / Web3 Infrastructure
Product: New Layer 2 blockchain wallet
Goal: Acquire wallet signups and build awareness among U.S.-based DeFi users
Audience: Crypto traders, DeFi users, developers, and NFT collectors in English-speaking Telegram channels
Spend: $3,800 across 12 placements in 7 days
Strategy:
- Sponsored AMAs and content drops in high-trust Telegram channels focused on DeFi, smart contract devs, and cross-chain tools
- Led users to a landing page with wallet signup and a testnet token incentive
- Supported by admin-endorsed pinned posts and animated explainer GIFs
Results:
- 11,000 site visits
- 3,600 wallet signups
- Telegram group grew from 900 to 4,500 members
- 33% of new signups connected a wallet within 48 hours
- Zero bot activity due to verified placement channels
Key Takeaway:
Telegram enabled cost-effective community acquisition, outperforming Twitter ads and Discord invites with stronger retention.
🧠 Case Study #4: Creator & Coaching – List Building & Lead Generation
Client: U.S.-based mindset and life coach
Industry: Coaching / Digital Info Products
Product: Free mindset guide leading into a $599 group coaching program
Goal: Grow Telegram list and generate high-intent leads
Audience: Women 30–50 in wellness, personal growth, and career coaching spaces
Spend: $600
Strategy:
- 3 sponsored posts inside self-help and mindset-focused Telegram groups (total reach: ~40,000)
- Each ad included a link to a free PDF guide and group invite
- Warmed audience with 5 days of value before pitch
Results:
- 2,800 PDF downloads
- 800+ Telegram group members
- 47 discovery call bookings
- 14 coaching program signups ($8,386 revenue)
- 12x ROI in less than 10 days
Key Takeaway:
Telegram enabled this solo coach to create a conversion-ready list in days, not months—with personal messaging that drove action.
What These Campaigns Prove
Whether you’re selling a supplement, launching a course, building a Web3 community, or growing a coaching practice—Telegram offers uniquely high leverage:
| Campaign Goal | Avg. CTR | Avg. CAC | Unique Edge of Telegram |
| Education signups | 6–8% | $2.50–$3 | Native, distraction-free delivery of longform value |
| DTC product sales | 4–6% | $3–$5 | High trust from channel admins + limited audience overlap |
| Wallet/app signups | 5–7% | ~$1.20 | Fast traction in active Web3 conversations |
| Coaching leads | 5–6% | $10–$15 | Deep engagement, conversion after short nurture sequence |
Ready to Launch Your Own Campaign?
Telegram isn’t a gamble. It’s a channel with data, traction, and repeatable results—especially when paired with smart targeting and native messaging.
🎯 Request Our Telegram Ads Media Kit
Includes:
- Industry-specific channel options
- Price ranges and placement examples
- Past performance benchmarks
- Format templates and optimization tips
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DirectReach
We help U.S. brands scale inside high-trust Telegram communities.
📍 Based in the U.S. | 💬 Focused on performance | 📈 Campaigns built for real ROI